Brands


Revealing Implicit Brand Drivers

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
Qualitative Publication

Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences

On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.