Brands


Public Health Publication

How to measure and optimize tech brands’ marketing efforts in the time of coronavirus

We offer guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.
Public Health Publication

Be Your Customer’s Hero – Come To the Rescue!

A look at how consumers are making it work in the midst of Covid-19 and the opportunities for brands to innovate.
Corporate Publication

Corporate Reputation and the Coronavirus

Download our paper with experience and expectation of company actions during this health crisis.
Brands Publication

Breaking the Mold: Is Risky Creative Effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

ARF Audience X Science

Among the featured speakers, and chosen from hundreds of submissions, Ipsos’ Manuel Garcia-Garcia will be speaking about the Role of Emotion in Human Decision Making and Implications for Brand Success
Brands Publication

Why Distinctive Brand Assets are a Driving Force

Are you maximizing the power of your brand’s assets? We share tips for your creative team.
Brands Event

CES Panel with the Female Quotient

Join Ipsos’ Menaka Gopinath who will be participating in a panel discussion exploring How Deep Listening Helps Brands Embrace Inclusivity.
Media Publication

How we research a changing gender landscape

Agree or disagree: “A person is either a man or a woman and not anything in between.”
Brands Publication

Tips on Creating an Experienced Brand

Hear insights and tips that will help you create, grow, and maintain a successful brand regardless of budget.