Brands

New PepsiCo Beverages North America-Ipsos poll shows that a brand's response to the pandemic will impact shopping intentions for more than half of Americans

Revisiting brand-building during the COVID-19 pandemic.

Coronavirus presents a number of challenges to brands and policy makers.

We offer guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.

A look at how consumers are making it work in the midst of Covid-19 and the opportunities for brands to innovate.

Download our paper with experience and expectation of company actions during this health crisis.

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

Among the featured speakers, and chosen from hundreds of submissions, Ipsos’ Manuel Garcia-Garcia will be speaking about the Role of Emotion in Human Decision Making and Implications for Brand Success

Are you maximizing the power of your brand’s assets? We share tips for your creative team.