Consumer Behavior

More Americans now understand how tariffs work, according to the Ipsos Consumer Tracker — and understanding is up 10 points from when we first asked in December 2024.

One in four Americans say they have experienced medical nihilism, including one in three younger Americans, according to new data from the Ipsos Consumer Tracker

More than eight in ten people reject the idea that expensive clothes are necessarily better than less expensive ones, according to new data from the Ipsos Consumer Tracker

The original "Star Wars" movies are the most popular among Americans, but younger adults also like the more recent films, according to the Ipsos Consumer Tracker

Two in three Americans are concerned about data center construction, according to new polling from the Ipsos Consumer Tracker

A majority of Americans are very or somewhat concerned about every kind of privacy we asked about, according to new polling from the Ipsos Consumer Tracker

Nearly all young adults (91%) are doing something to reduce screen time, according to new polling from the Ipsos Consumer Tracker

One in three Americans said they bought less produce at the grocer this summer during the cyclospora outbreak, according to the Ipsos Consumer Tracker

Americans are mostly likely to trust humans getting an AI assist when it comes to low-risk and often creative tasks like making movies or advertising content, or tasks we often like to offload like analyzing business data, according to new data from the Ipsos Consumer Tracker