Consumer Behavior

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker

May Reuters/Ipsos Core Political survey

A new Ipsos poll also finds that nearly half of Americans believe the war in Iran had a major impact on Spirit Airlines shutting down

22% of Americans making over $100,000 who say they got a bigger tax refund this year; only 11% of Americans making under $50,000 said the same, according to new data from the Ipsos Consumer Tracker

A majority of Americans would oppose having a data center in their community, according to the Ipsos Consumer Tracker

Americans' trust in AI product recommendations are reasonably consistent across a wide range of products and services tested, according to the Ipsos Consumer Tracker

Two in five Americans say bills take up all their money, according to the Ipsos Consumer Tracker. While concerning, it's also dropped since earlier this year.

Seven years since the start of the pandemic, only 11% of Americans view COVID-19 as a very high or high threat to themselves personally, according to the Ipsos Consumer Tracker

Two in three Americans say they are driving less as a result of rising gas prices, according to the Ipsos Consumer Tracker