Consumer Behavior

With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?

Five charts on how other countries are responding to the effects of the war and how the U.S.’ reputation has fared over the past year

More Americans (35% up from 29%) say they are more likely to shop with places that offer buy-now-pay-later options, according to the latest data from the Ipsos Consumer Tracker

Americans over the age of 55 are the only age group to have a majority who know their astrological sign, according to new data from the Ipsos Consumer Tracker

Since last year, there's been a 5-point jump in Americans fearing World War III, followed by an equal jump in those fearing total economic collapse, according to new data from the Ipsos Consumer Tracker

The number of Americans who say they have been the victims of a scam has increased 10 points in the last year, according to the Ipsos Consumer Tracker

More people are using AI tools, and the number of those using them often is on the upswing, according to new data from the Ipsos Consumer Tracker

A new Ipsos poll also finds that half of Americans are likely to avoid booking trips by plane in the next six months

Half of Americans (51%) feel modern phones are becoming too wide to grip securely, according to new polling from the Ipsos Consumer Tracker