Consumer Behavior

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
Americans want customer interactions to be human, not AI
Consumer Behavior Survey

Americans want customer interactions to be human, not AI

People strongly prefer having humans actually make food at a restaurant instead of robots, according to new polling from the Ipsos Consumer Tracker
Americans show we care by… texting
Consumer Behavior Survey

Americans show we care by… texting

Two in three Americans have shown someone they cared in the last three months by sending a text, according to new polling from the Ipsos Consumer Tracker
Most Americans aren’t thinking about climate’s impact on their wallet… yet
Consumer Behavior Survey

Most Americans aren’t thinking about climate’s impact on their wallet… yet

Only 39% of Americans think about what climate change is costing them, according to new polling from the Ipsos Consumer Tracker
CPG Growth Series: The Occasion Trap — and how CPG brands can escape it
Consumer Behavior Publication

CPG Growth Series: The occasion trap — and how CPG brands can escape it

Discover how real growth comes from intentionally expanding your brand’s occasion network.
Person pumping gasoline into their car
Consumer Behavior Survey

Americans are very aware of higher gas prices (and almost everything else)

The number of Americans who think gas prices are going up has doubled in the past six months: 79% now say gas prices have gone up since this time last year, according to the Ipsos Consumer Tracker.
[WEBINAR] What the Future: Success
Consumer Behavior Events replay

[WEBINAR] What the Future: Success

Hear more about the modern milestones for success and how brand leaders across industry and public policy can adapt now with a deeper understanding of today’s consumer.
ANA: Automation without alienation
AI Event

ANA: Automation without alienation

Join us for ANA’s one-day conference and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth – all without sacrificing the human touch that drives consumer connection.
Image of a person wearing an American flag
Consumer Behavior Survey

Republicans and Democrats agree: They want to better understand each other

One in four Democrats and one in five Republicans strongly agree that they want to better understand those they don’t agree with politically, according to the Ipsos Consumer Tracker
Image of an American flag
Consumer Behavior Survey

America’s perception of greatness is on the rebound

For the first time since Ipsos started tracking America’s perception of greatness, the numbers have gone up, according to the Ipsos Consumer Tracker
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