Consumer Behavior

[WEBINAR] What the Future: Success
Consumer Behavior Events replay

[WEBINAR] What the Future: Success

Hear more about the modern milestones for success and how brand leaders across industry and public policy can adapt now with a deeper understanding of today’s consumer.
photo of the MV Hondius cruise ship
Consumer Behavior Survey

More people feel threatened by hantavirus than COVID

While few think hantavirus is a high threat, more think so than think COVID is a high threat, according to new data from the Ipsos Consumer Tracker
Image of a plate with steak and vegetables
Consumer Behavior Survey

Americans’ appetite for functional foods varies widely

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
America’s frustration with the cost of living continues to rise
Polling Survey

America’s frustration with the cost of living continues to rise

May Reuters/Ipsos Core Political survey
"Most Americans think flying has become more expensive over the past year"
Consumer Behavior Survey

Most Americans think flying has become more expensive over the past year

A new Ipsos poll also finds that nearly half of Americans believe the war in Iran had a major impact on Spirit Airlines shutting down
person putting money in wallet while doing paperwork
Consumer Behavior Survey

Higher-income Americans were twice as likely to have a bigger tax refund this year

22% of Americans making over $100,000 who say they got a bigger tax refund this year; only 11% of Americans making under $50,000 said the same, according to new data from the Ipsos Consumer Tracker
Image of server rack
Consumer Behavior Survey

AI data centers are unpopular with most Americans

A majority of Americans would oppose having a data center in their community, according to the Ipsos Consumer Tracker
image showing person shopping on a computer
Consumer Behavior Survey

If you trust AI recommendations generally, you trust them for most things

Americans' trust in AI product recommendations are reasonably consistent across a wide range of products and services tested, according to the Ipsos Consumer Tracker
Image showing man serving a cup of coffee
Consumer Behavior Survey

Here's how many Americans have money left after they pay their bills

Two in five Americans say bills take up all their money, according to the Ipsos Consumer Tracker. While concerning, it's also dropped since earlier this year.
Image of woman wearing a mask
Consumer Behavior Survey

Seven years in, few see COVID as a threat

Seven years since the start of the pandemic, only 11% of Americans view COVID-19 as a very high or high threat to themselves personally, according to the Ipsos Consumer Tracker
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