Consumer Behavior

Three in ten Americans say they are seeing lower prices compared to earlier this year, up from just one in four in April, according to the Ipsos Consumer Tracker.

There's been a 9-point bump since last year in the number of young adults who go to malls often or sometimes, according to new data from the Ipsos Consumer Tracker

Only 38% of Americans say the coverage of AI they see in the news is mostly favorable, down from 44% a year ago, according to new data from the Ipsos Consumer Tracker.

Men are seven times more likely (20%) than the women (just 3%) to want a male robot, according to new data from the Ipsos Consumer Tracker.

There's been a a 15-point jump in the number of Americans who say they are satisfied with their commutes, according to new data from the Ipsos Consumer Tracker.

Nearly all Americans (96%) think there are steps banks should be taking to help prevent scams and protect customers, according to new data from the Ipsos Consumer Tracker.

Across sectors, those under 55 agree that brands understand them, speak their language, show up at the right time and that they try to buy brands that align with their personal values, according to the Ipsos Consumer Tracker

Half of Americans (48%) are now paying more attention to the per-unit cost versus the total cost of food items, according to the Ipsos Consumer Tracker

Almost half of Americans say AI tools are making them more productive at work, but nearly as many (38%) say the tools are a good start but not ready to make “finished” projects, according to the Ipsos Consumer Tracker