Consumer Behavior

With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?

Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.

Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.

According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.

Fifth annual event to be held in St. Louis and virtually this September

Only one in three Americans think dynamic pricing would allow them to get deals, according to the Ipsos Consumer Tracker.

Americans are cautiously optimistic about 2026 — for themselves personally, at least — according to the Ipsos Consumer Tracker.

"Saving more money" is the most popular New Year's resolution for 2026, according to new data from the Ipsos Consumer Tracker

On all levels, from close in “me personally” and “my job” out to “the country” Americans saw a small dip in how we rated the year 2025, according to new data from the Ipsos Consumer Tracker.