Consumers

Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.

More Americans are feeling “comfortable” with their economic situation since this time last year

This report captures the mid-decade shift, drawing on data from 43 global markets and insights from over 5 million data points.

Here's how small brands can leverage equity to challenge leaders.

Join Ipsos at the Association of National Advertisers’ annual Top Consumer Trends Conference highlighting the cultural, technological, and behavioral shifts that will define 2026.

A total of 800 surveys were conducted per wave among US residents, Generation Z (aged 13-28), who are at least weekly users of Roblox.

Buc-ee’s, QuikTrip and Love’s Travel Stop earn top spots

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People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.