Consumers

This report captures the mid-decade shift, drawing on data from 43 global markets and insights from over 5 million data points.

Here's how small brands can leverage equity to challenge leaders.

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A total of 800 surveys were conducted per wave among US residents, Generation Z (aged 13-28), who are at least weekly users of Roblox.

Buc-ee’s, QuikTrip and Love’s Travel Stop earn top spots

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Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker

People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.

Women are much more concerned about shipping taking too long for online shopping, according to new data from the Ipsos Consumer Tracker