Consumers

Consumers Events replay

[WEBINAR] State of the Nation: Heading into the Holiday Season

We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities.

10.29.26

Consumers Events replay

[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More

Listen in as Ipsos experts take you through a new life stage model for understanding the consumer journey.

09.01.26

Consumers Survey

Ipsos Data Drops: What it takes to win loyalty and trust in c-store & fuel retail

With needing a bathroom as the No. 1 reason customers venture into the gas station convenience store, is your location doing everything it can to drive loyalty?

08.24.26

Consumers Publication

Feel. Focus. Forge: Three moves to win Effies and grow brands

The back half of the decade demands bigger ideas that survive turbulence, sharper consumer tensions in the brief, and braver craft that is intentionally uncommon and unmistakably branded.

05.28.26

Consumers Publication

The Death of Car Ownership?

The data says not yet. But the cracks are real — and they point to where the future is heading. Take a look.

05.15.26

Image of a body being measured with a tape measure

Consumer Behavior Survey

Americans have mixed and contradictory views on obesity

A growing majority of Americans (74% up from 66% a year ago) see new medications showing potential to treat obesity, according to new data from the Ipsos Consumer Tracker.

03.02.26

Photo of hand extending a glass of water

Consumer Behavior Survey

What are Americans willing to give up? Booze tops the list

About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker.

03.02.26

Photograph of man drinking from a brightly colored can

Consumer Behavior Survey

Most Americans drink caffeine daily, but it’s not just coffee

Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.

03.02.26