Consumers

Join Ipsos at the Association of National Advertisers’ annual Top Consumer Trends Conference highlighting the cultural, technological, and behavioral shifts that will define 2026.

A total of 800 surveys were conducted per wave among US residents, Generation Z (aged 13-28), who are at least weekly users of Roblox.

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Welcome to the eighth edition of the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”.

Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker

People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.

Women are much more concerned about shipping taking too long for online shopping, according to new data from the Ipsos Consumer Tracker

Revisit Ipsos and SAA for a discussion on the future of mobility based on insights from the 2025 Ipsos Navigator Study.

One in four Americans say they plan to travel 100 miles or more for the holidays, stable compared to last year, according to the Ipsos Consumer Tracker