Consumers

Across the board, Americans are slightly less interested in taking medications like GLP-1 drugs to reduce cravings for eating, drinking alcohol or gambling, according to new data from the Ipsos Consumer Tracker

More Americans are using artificial intelligence chatbots compared to March, but the number of things people are using it for has declined, according to new data from the Ipsos Consumer Tracker

The Ipsos Care-o-Meter shows that there are some definite disconnects between what people are seeing in their news (wherever they’re getting it) and what they care about. Here's what we've learned.

When consumers are financially crunched, they shift how/how often they shop but their brand values and preferences persist. This means they are more likely to reduce or eliminate spending in areas not tied to their identity, community, or culture.

About half of Americans say they look forward to trick-or-treaters, according to the Ipsos Consumer Tracker. Just 22% say they are buying more candy this year (half disagree, one in three disagree strongly).

The number of Americans is rising who will make a purchase because of corporate DEI policies, according to the Ipsos Consumer Tracker

Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker

A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker

Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).