Consumers

Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?

New Ipsos study finds that there is strong consensus globally in opinion around the use of terms such as ‘natural’ on packaging. Key regional differences are highlighted in the report.

This May sees the Global Consumer Confidence Index rise by 0.4 points

The definitive link between corporate reputation and better business efficiency.

Nine in Ten Americans Believe That Consumers Should Be Able to Freely and Quickly Access Their Preferred Content on The Internet. For Another Three Quarters, Equal Access to the Internet is Seen to be a Right

Socialized Product Evaluations via User Ratings and Reviews

The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.

The latest Ipsos Global Advisor US predictions for 2018

Global Trend Reveals Pattern of Pessimism with Increase in Panhandlers