Consumers

In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.

New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Great Britain, Mexico, Russia, and the United States.

The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.