Consumers

[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More
Consumers Webinar

[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More

Join us as Ipsos experts take you through a new life stage model for understanding the consumer journey.
Product Testing Survey

Ipsos Launches Product Intelligence

Socialized Product Evaluations via User Ratings and Reviews
Consumers Survey

Countries that Have a Younger Population Are More Optimistic About 2018 Than Countries with an Aging Population

The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.
US Flag
Public opinion Survey

American Predictions for 2018

The latest Ipsos Global Advisor US predictions for 2018
Ipsos Public Affairs
Public opinion Survey

Public Begging an Outward Sign of National Pessimism?

Global Trend Reveals Pattern of Pessimism with Increase in Panhandlers
Public opinion Survey

The Desertification of Main Street: Where Has Everybody Gone?

An Ipsos Global Advisor Study of Shopping Behaviors
Customer Experience Survey

Nine in ten Americans Say That the Cleanliness of a Business is an Important Factor for Them When Deciding Whether They Will Be Repeat Customers or Not

Similar Proportions Agree that Cleanliness Can Elevate a Good Business into a Great Business
Public opinion Survey

Reuters/Ipsos Data: Buy America

Reuters/Ipsos data on buying American products.
Food & Beverage Survey

Majority are Unfamiliar with Sous-vide Cooking

Over three quarters of Americans are unfamiliar with sous-vide cooking. Unfamiliarity is especially high among older Americans and those with less education.
Consumer Behavior Survey

Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant

However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.
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