Consumers

Learn more about what Americans are doing with their unused bank of vacation days.

More Than Half Agree that Small Businesses Selling “Handmade in America” Products will be Unintentionally Punished by Proposed Tariffs

Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch.

Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.

New poll on behalf of the DMI shows these three as the most important characteristics in Americans' decisions to purchase milk.

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

In our global healthcare survey, only one in five people said they think the cost of healthcare for their family will get better in the next decade.

Amazon’s search for an additional headquarters city has suddenly made economic development a headline-grabbing topic. So what really drives business decisions in terms of where to invest? And how does that differ from the decisions people and families make each day in terms of where to vacation, or where to live?

At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices