Customer Experience

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.

Your automotive design process requires input from many stakeholders, including your target customers.

It’s no longer just intuition. Research confirms that customer experience is the top reason consumers choose a brand.

Learn more about why ethnographic research is ideal for exploring cultural practices, rituals, consumer behavior, routines and social norms.

Behavioral science experimentation has become increasingly widespread over the past few years, but there still exists a void between academia and industry. Is your business leveraging these advanced insights?

At Ipsos Loyalty, we always apply our four-stage conceptual framework when conducting discovery work with companies looking to developing a CX program.

How much money has your company left on the table in the last 10 years because it doesn’t understand the share among its independent agent base?

Engagement. Insight. Action. Embedment. These are the four critical steps to implementing a successful customer experience management program.