Customer Experience


Customer Experience Publication

Bringing #CXDay to Hollywood

Hear our panel of CX experts share key trends we’ve observed through our research, and illustrate best-in-class customer experience practices through some of our favorite Hollywood movie quotes.
Customer Experience Publication

The New Delivery Economy is here to stay. Is your business ready?

You can order milk, booze, ice, travel clothes, gasoline, shoes and even grandkids for rent for delivery on-demand at the touch of a smartphone app. Enter a megatrend that Ipsos calls the New Delivery Economy.
Neurosciences Publication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
Customer Experience Publication

What Does the Future of Customer Experience Look Like?

The AMA examines customer experience trends across a number of industries, including the future of ride-sharing.

[TWITTER CHAT] The Changing Affluent Traveler

Join Ipsos and @GenPop writer/moderator @KateMacArthur for a live twitter chat examining the changing Affluent traveler during which our featured guest, Ipsos’ Michael Baer (@MichaelBaer1 @AffluentIntel), will discuss in detail the six Affluent traveler profiles.
Customer Experience Publication

When Difference Doesn’t Mean Different

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
Customer Experience Publication

Mystery Shopping in the Luxury Industry

Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.
Customer Experience Publication

Quality Inspections

Your automotive design process requires input from many stakeholders, including your target customers.
Customer Experience Publication

The Customer Experience Tipping Point

It’s no longer just intuition. Research confirms that customer experience is the top reason consumers choose a brand.