Customer Experience

It boils down to one central question: which commercial outcome matters most to a business and does the CX KPI reflect it?

Discover tips for grocery retailers to blunt the impact on revenue as consumers revert to their pre-COVID habits around meal spend.

Which new vehicle offers – autonomous, driver assistance, connectivity – will be in demand vs. remaining more “nice to have” among today’s automotive consumers?

Update messaging. Stress substantial driving range. And boost emotional engagement.

While 2020 was very much a year of survival, there are several things travel- and hospitality-focused companies can do to attract and retain customers for a more successful future.

With the drastic and immediate increase in demand for e-commerce, the stakes for convenience stores getting digital fulfillment right are critical.

The next wave in travel is just around the corner. Companies need to prepare now to catch customers at the right time with an eye on turning them into loyal advocates.

During this podcast, Ipsos’ Carlos Aragon shares insights from our Consumer Health & Safety Index, an inaugural health and safety benchmarking study that evaluates how retailers are operating amidst COVID-19.

The past year has changed the way we shop and raised our expectations for the omnichannel experience.