Election


Ipsos 2024 U.S. Swing State Election Survey – June 2024

A new poll of Americans living in the swing states of Michigan, Pennsylvania, Wisconsin, Georgia, North Carolina, Arizona and Nevada shows that presidential race remains a toss-up
Politics Survey

Majority believe prosecution of Donald Trump upheld rule of law, not motivated by politics

About one in ten Republicans say they will not vote for Trump with a felony conviction
Election Survey

Reuters/Ipsos Issues Survey May 2024

Biden and Trump are tied among registered voters, many Americans express concern over violence after the election.

Ipsos 2024 U.S. National Election Survey – May 2024

Information and news silos are the unspoken primary drivers of this election
Brands Publication

How brands (and their ads) can survive election season

Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.
Polling Survey

Most Americans say the economy and inflation are the most important issues determining who they will support for president in November

New ABC News/Ipsos polling finds that President Biden’s approval remains low
Polling Survey

Half of Americans say the war between Israel and Hamas is important in determining the candidate they will support in November

New ABC News/Ipsos polling finds more Americans trust Trump over Biden to handle the war between Israel and Hamas, even as many don’t trust either candidate
Polling Survey

Nearly three in five registered voters in Florida favor expanding abortion access via ballot measure

The latest USA Today/Ipsos poll finds that white Floridians are more likely than Hispanic Floridians to say they will vote for state abortion legalization
Media Publication

Brand Biden vs Brand Trump

The power of empathy in a story of brand decline - revisit our insights to see how Americans perceive the presidential candidates as political brands.