Election


Media Publication

Brand Biden vs Brand Trump

The power of empathy in a story of brand decline - revisit our insights to see how Americans perceive the presidential candidates as political brands.
Polling Survey

Two-thirds of registered voters say Trump’s hush money charges are serious

Reuters/Ipsos poll finds one-quarter of potential Trump voters say they would not vote for him if he was serving time in prison
Polling Survey

It's a major global election year, and populism is on the ballot

Below are five charts on where the world stands on populism and where things could head in 2024
Polling Survey

Majority of Americans think both Biden and Trump are too old to serve second terms

Americans divided in aftermath of Hur Report and collapsed border deal
Election Survey

The 2024 U.S. presidential election outcome is highly uncertain

Read Ipsos' analysis of the election and how to navigate the uncertainty around it
Election Survey

Reuters/Ipsos Issues Survey - January 2024

Former president Donald Trump maintains his lead for the Republican presidential nomination.
Polling Survey

American public split on Trump removal from Colorado, Maine ballots

ABC News/Ipsos poll finds majority support criminal charges against Trump; fewer support Biden impeachment inquiry

Heading into a presidential election year, satisfaction with democracy is low

New Ipsos KnowledgePanel: The State of Democracy analyzes views on democracy across Croatia, France, Italy, Poland, Sweden, the UK, and the U.S.
Polling Survey

A Trump-Biden rematch is still too close to call

Most Americans believe vaccines are safe for children and adults, but half say they would be more likely to support a 2024 presidential candidate who questions the safety of vaccines