Market Research

Nearly half will travel in groups of four or more people this year

Among Those Who Puzzle, Relaxation, Fun and Stress Relief are the Top Three Reasons Mentioned for Puzzling

The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.

Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.

Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?

The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.

It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.

Does our food come to us, do we go out, or do we cook at home?

If you are committed to helping transform the health care environment and need proven insights to uncover opportunities, this podcast series is for you.