Market Research

If you are committed to helping transform the health care environment and need proven insights to uncover opportunities, this podcast series is for you.

Seniors Driving the Positive Change

1. Quality 2. Social intelligence 3. Artificial intelligence. Read on for the fourth way in which agile research will evolve.

Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

Deal strengthens Ipsos’ skills and talents in four key business areas

Just as in many industries, developing a competitive long haul truck in today’s transforming economy requires expertise.

It’s no longer just intuition. Research confirms that customer experience is the top reason consumers choose a brand.

At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices