Market Research

Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?

Driverless cars could make our lives better – or worse. The better we plan for their impact, the more we improve our prospects. But are we on the right track now?

View this on demand webinar for tips and techniques to help influence consumers’ automatic behavior.

Trended Results Show Travelers Continue to Be Satisfied with Their Flight Experience

Join Ipsos’ Evan Borak who will be MC-ing this three day event featuring the technologies shaping the future of market research.

While many brands strive for differentiation in a marketplace, distinctiveness should be a brand’s true goal!

Too often smart people get caught up in the details of the past and forget how quickly the future is moving…

Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!

Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award