Marketing

ANA: Automation without alienation
AI Event

ANA: Automation without alienation

Join us for ANA’s one-day conference and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth – all without sacrificing the human touch that drives consumer connection.
Marketing Publication

Case Studies For Innovation In The Financial Services Sector

At Ipsos, we are focused on the innovation of our Financial Services clients.
Marketing Publication

Feel Better About Health & Wellness Research

Innovate In The Real World
Marketing Publication

ROI Answers At Your Fingertips

Innovate In The Real World
Marketing Publication

HIV Management in Russia vs. USA

HIV/AIDS remains a key public health concern in Russia.
Marketing Publication

Finding and Deciding: Making the Shopper Connection

Is your 2014 Shopper Marketing Plan optimized to consider the shopping behaviours of Finders and Deciders?
Marketing Publication

Find The Next Big Thing, And Make It Bigger

Innovate In The Real World
Marketing Publication

Passport to Product Testing: Connecting with Consumers in Emerging Markets

Download this paper to discover seven proven approaches to product testing in emerging markets.
Marketing Publication

A Dialogue about Socialogue: What Global Consumers Are Thinking

For the past two years, we've been producing a weekly study of global consumer attitudes, behaviors, and values on a variety of topics relevant to our world. We call it Socialogue and you should think of it as a global snapshot of some of the issues and questions you are facing with your brands. From marketing to social media, from pricing to technology, from shopping habits to what motivates their shopping habits, Socialogue offers a quick litmus test on consumers in over twenty of the largest markets in the world.
Marketing Publication

From Discussion to Insight: Best Practices in Building Successful Online Communities

Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."
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