Marketing

Marketing Anchors: The case for capability in an era of transformation
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.
Marketing Publication

What Can Mobile Payment Marketers Learn from Coffee Machines?

by Jason Brown
Marketing Publication

What Can Mobile Payment Marketers Learn From Coffee Machines?

While mobile payment solutions are not expensive, there are several barriers to adoption that differ by maturity of market.
Marketing Publication

Case Studies For Innovation In The Financial Services Sector

At Ipsos, we are focused on the innovation of our Financial Services clients.
Marketing Publication

Feel Better About Health & Wellness Research

Innovate In The Real World
Marketing Publication

ROI Answers At Your Fingertips

Innovate In The Real World
Marketing Publication

HIV Management in Russia vs. USA

HIV/AIDS remains a key public health concern in Russia.
Marketing Publication

Finding and Deciding: Making the Shopper Connection

Is your 2014 Shopper Marketing Plan optimized to consider the shopping behaviours of Finders and Deciders?
Marketing Publication

Find The Next Big Thing, And Make It Bigger

Innovate In The Real World
Marketing Publication

Passport to Product Testing: Connecting with Consumers in Emerging Markets

Download this paper to discover seven proven approaches to product testing in emerging markets.
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