Marketing

As marketing and strategy are increasingly challenged to become more consumer-centric, Ipsos' Advisory Services combines the rigor of management consulting with the rich consumer understanding of market research, all complemented with the actionability of a marketing agency.

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).

ResearchLive, November 18, 2016 — In this article by Ipsos' Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.

Think Tank with Yale School of Management and Key Corporate Partners to Develop New Applications for Behavioral Economics in Consumer Marketing

Namika Sagara and Colin Strong Bolster Ipsos’ Commitment to Advancing This Exciting Field of Market Research.

Did you know that Hispanics are the largest multicultural group in the U.S., representing nearly 20% of the population, and GROWING...

View this recorded webinar to learn more about how to effectively conduct Hispanic research in the pharma and healthcare sector.

On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.

The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!