Marketing

Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.

03.19.26

Marketing Publication

A Dialogue about Socialogue: What Global Consumers Are Thinking

For the past two years, we've been producing a weekly study of global consumer attitudes, behaviors, and values on a variety of topics relevant to our world. We call it Socialogue and you should think of it as a global snapshot of some of the issues and questions you are facing with your brands. From marketing to social media, from pricing to technology, from shopping habits to what motivates their shopping habits, Socialogue offers a quick litmus test on consumers in over twenty of the largest markets in the world.

11.01.13

Marketing Publication

From Discussion to Insight: Best Practices in Building Successful Online Communities

Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."

11.01.13

Marketing Publication

Bringing New Life to Qualitative Research with Real People in Real Life

Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.

11.01.13

Marketing Publication