Marketing

Marketing Anchors: The case for capability in an era of transformation
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.
Marketing Publication

ARF Re:think Webcast: The Elusive Link Of Consumer Psychology With Consumer Behavior

In today's competitive market, understanding what drives consumer behavior is essential to creating accurate predictive brand growth strategies. However, there is a critical gap between consumer psychology and actual consumer behavior. How can motivational research be combined with predictive analysis to provide insights that marketers can invest in?
Marketing Publication

Banking On Innovation in Financial Services: Is Prepaid The Future Of Mainstream Banking?

What does the introduction of Chase Liquid and Bluebird mean for retail banking in the future?
Marketing Publication

Ipsos Fun Facts -- Consumers In The Pacific Northwest

Almost one-quarter (24%) of area residents attend "Happy Hour" at least once a month.
Marketing Publication

Healthcare Dynamics Model

Sales of a major brand for a leading Pharmaceutical company had stalled.
Marketing Publication

Health Insurance Exchange Simulation -- Research The Impact On Your Business

View this recorded webinar to learn more about how the Health Insurance Exchange may impact business.
Marketing Publication

Store Brands Muscle In on National Brands' Comfort Zone

by Allyson Leavy & Gill Aitchison
Marketing Publication

Vantis Express Concept Winners 2012

Marketing Publication

A Conversation in Entering the Social Media Conversation

by Kristi Diaz & Maury Giles
Marketing Publication

The Pro-Patient Cometh

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