Marketing

Marketing Anchors: The case for capability in an era of transformation
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.
Marketing Publication

Competitive Context: Spend Your Time on Innovations That Matter

Marketing Publication

Biometrics for Marketing

by David Brandt
Marketing Publication

2011 Seattle Knowledge Summit Presentations

The Evolved Palates of Today's Consumers: Is Local the New Global?
Marketing Publication

Loyal or Lazy: Understanding the Instinctive Consumer

Marketing Publication

Are You Confident Your Line Extension Will Pay Out?

by Lee Markowitz
Marketing Publication

To Be the Best, You've Got to Beat the Best

Marketing Publication

Engaging CPG Consumers in the Digital Space

Marketing Publication

Engaging CPG Consumers in the Digital Space

Consumers Obtain Information from Websites, but Express Themselves on Facebook
Marketing Publication

Are You Using Yesterday's Forecasting Tools for Today's Innovations?

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