Media Measurement

ARF AUDIENCExSCIENCE 2026
Media Measurement Event

ARF AUDIENCExSCIENCE 2026

Join Ipsos at ARF’s annual AUDIENCExSCIENCE conference for a showcase of the most urgent challenges and recent breakthroughs in audience measurement.
Media Measurement Survey

New Leader Helps Ipsos MediaCT to Size Up Audience Measurement

Evan Borak Joins Ipsos MediaCT's U.S. Team; Will Lead Audience Measurement Group
Media Measurement Survey

Three in Ten of Global Internet Users Have Made a Purchase Based Mostly on a Social Media Ad (35%) or Post (31%)

Media Measurement Survey

Google Congratulates America's eCities:
Google eCity Awards recognize the strongest online business community in each state

Media Measurement Survey

Consumer Media Habits Shifting Rapidly Toward Online Video and Mobile Devices; 22% of Time Online Is Now Spent Watching Video

Latest Findings from Ipsos' LMX Tracking Study Show Tablet & Smartphone
Ownership Spike Amid a "Media Technology Sea Change"
Media Measurement Survey

71% of Global Internet Users "Share" Social Media Content Monthly: Pics (43%) plus Opinions, Status Updates and Links to Articles each Top Out at 26%

Media Measurement Survey

Eyes on the Prize: One Third (32%) of Online Global Consumers Entered a
Brand or Product Sponsored Contest in the Past Month

Media Measurement Survey

Ipsos MediaCT Adds Deeper Television Expertise with New Addition to Leadership Team

Scott Grunther Joins Ipsos MediaCT's U.S. Team as Senior Vice President
Media Measurement Survey

Ipsos ASI Creates a `Smart' New Research App to Measure Brand Touchpoints in Real-Time

New Brand Shout Research Solution Taps into Smartphone Technology, `Always Connected' Culture to Capture `In-the-Moment' Insights
Media Measurement Survey

Nearly Half of Information Workers Say that Using Social Tools Has Increased their Productivity

Yet Over a Third Feel that their Management Underestimates the Benefits of these Tools
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