Media

Affluent Americans lead busy lives filled with work and family responsibilities. They are sought after for their advice and opinions across many subjects from financial planning to travel recommendations, luxury cars to entertainment choices.

In his latest work, best-selling author, journalist, and all-around interesting guy Chuck Klosterman asks a compelling question: “But What if We’re Wrong.” If we fast-forward 100 years or 500 years and look back at our present from the perspective of…

Klosterman wanted to know if people thought the world was a better place in the past and in the future.

Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.

Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.

Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.

Revisit our recorded webinar to hear research on how Affluent Americans view the social policies of companies and the impact these programs have on perceptions and purchases.

Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder

In a typical year, half of adults attend a visual or performing arts activity at least once, according to the National Endowment for the Arts.