Media

Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI

Ipsos is proud to be a sponsor of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.

New Ipsos poll, provided exclusively to the BBC, finds that significant portions of the American public believe conspiracy theories around Covid, the election, and QAnon

Inflation, market volatility, and midterm elections – how will Affluent American consumers react to these in the coming months?

Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.

Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.

U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.

Across the metaverse and Web 3.0, digital communities are springing up around things like bored apes, nouns and digital dumpling pets.

Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment.