Media


Media Event

[RECORDING] Equality Lounge @CES

Ipsos is proud to be a sponsor of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
Polling Survey

One year after Jan. 6 U.S. Capitol riot, concern about misinformation is high

New Ipsos poll, provided exclusively to the BBC, finds that significant portions of the American public believe conspiracy theories around Covid, the election, and QAnon
Media Webinar

[WEBINAR] Advance or Retreat – Will Affluent Americans be Bullish in 2022?

Inflation, market volatility, and midterm elections – how will Affluent American consumers react to these in the coming months?
Media Publication

Media Still Matters: Affluents Deep Connection with Media Brands

Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.
Media Survey

Entertainment

Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.
Media Publication

Ipsos U.S. Hispanics: the future is here and it’s not acculturated

U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.
Media Publication

Where do luxury brands fit in the metaverse?

Across the metaverse and Web 3.0, digital communities are springing up around things like bored apes, nouns and digital dumpling pets.
Media Publication

Reaching and Researching the Changing Viewer

Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment.
Sports Survey

Among MLB fans, the Dodgers are slightly favored to win the World Series

As fall gets underway, we look at which baseball teams fans of the MLB feel will win the World Series.