Media

Imagine a world where information, social connection and purchases are not constrained by physical location. Oh, wait—this is already possible today.

Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.

The protests in the latter half of 2020 stirred a renewed relevance about the lack of diverse representation and equity in society, including on television. As the media industry is a visible sector of where this gap and ongoing marginalization occurs, it will be an important player in fixing this problem.

Disney Plus led all streaming services in new signups; low-income Americans were most likely to sign up for Amazon Prime for the first time.

Revisit our webinar to hear more about how Affluent Americans coped during the pandemic, and what to expect as they return to 'normal'?

How has the pandemic impacted the positive momentum of premium brands?

Discover research and insights that financial professionals and companies need to understand to build relationships and manage portfolios that last.

Revisit our webinar to hear how brands should think about cultural fluency in advertising, aligned with research approaches for guidance, benchmarking and measurement.

It seemed every American company issued a statement after George Floyd’s death. One sector stands out in what it actually did.