Millennials


Millennials Publication

Affluent Millennial Men: The Grooming Paradox

Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
Economy Survey

Likelihood to Use Sharing Economy Services This Summer Declines Among Americans

Americans, Including Millennials Believe Traditional Services Provides Better Overall Experience Than Sharing Economy
Housing Publication

Question: How will your house itself make your daily life easier?

Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
Millennials Survey

Millennials Rate Having a Steady Job and Buying a Home as the Most Significant Milestones Associated with Becoming a Financially Mature Adult

Millennial Women Significantly More Likely to Say They Have Already Reached Most Milestones Listed, Including Having a Steady Job/Income
Millennials Survey

Majority Believe Paying Your Own Bills Is Necessary to be Considered an Adult

In the latest Ipsos poll on behalf of BuzzFeed, Americans agreed that the prime factor on what makes a person an adult is whether or not they pay their own bills.
Market Research Publication

Is There a Target Market for Electric Vehicles?

Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!

Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant

However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.
Millennials Survey

Optimism Now Resides with Emerging Market Youth

Washington, DC — Citi Foundation commissioned an Ipsos survey to examine the economic prospects and pursuits of young people in 45 cities from 32 countries around the world.
Politics Survey

Rock the Vote/USA Today Millennial Poll — October 2016

Washington, DC — The findings for the fifth USA Today/Rock the Vote/Ipsos poll were released today.