Public opinion

Discover how Coca-Cola developed an effective ‘partnership’ with Santa Claus in a series of holiday ads that stretch through the better part of a century.

Join Ipsos for our new series designed to bring our passionate clients and partners together from across the public and private sectors, in order to share knowledge and foster collaboration in our collective efforts to understand our transforming society.

Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.

It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.

View this on demand webinar to hear five principles advertisers need to get right in order to succeed in the years ahead.

Also, 13% of pet owners admit to faking “service animal” status

Immigration and healthcare are tied for the most important problems in America.

Meanwhile, the majority in most countries think their nation is headed in the wrong direction

Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.