Public opinion


Government Survey

Reuters/Ipsos Data: Core Political (10/10/2018)

With less than a month until the election, Democrats continue to lead in the Reuters/Ipsos generic ballot.

Pritzker (D) Holds Solid Lead Over Rauner (R) in the Illinois Race for Governor

Economy and healthcare are the strongest motivators to vote for likely voters

McCaskill (D) Neck and Neck with Hawley (R) in the Missouri Senate Race

Healthcare is the strongest motivator to vote for likely voters

Reuters/Ipsos Data: Core Political (10/03/2018)

Among likely voters, Democrats enjoy a 12-point advantage over Republicans in the generic congressional ballot.

Advertising is Out of Sync with World's Consumers

Adults across 28 countries feel advertising does not reflect the world around them
Politics Survey

Reuters/Ipsos Data: Brett Kavanaugh's SCOTUS nomination

Nearly half of likely voters believe the allegations against Judge Brett Kavanaugh.
Public opinion Publication

Move Over Millennials

Is your brand Gen Z ready? Our panel of teens share what’s important to them, and why.
Government Survey

Reuters/Ipsos Data: Core Political (09/26/2018)

In this week's generic congressional ballot, Democrats have a 7-point lead over Republicans among likely voters.
Politics Survey

Democratic Incumbents Lead in Pennsylvania

New Ipsos poll, in partnership with Reuters and the University of Virginia Center for Politics