Public opinion

Success in 2019 will depend on how willing brands are to challenge their current strategies, and begin #EmbracingDisruption

President Trump's approval rating is strong among Republicans, but remains very low among Democrats.

Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.

Americans are particularly worried about political divisions, but less than a third regularly converse with people who have opposing views

Ipsos segmented the adult population of 25 countries into six groups reflecting their concept of nationality

No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.

Bridging the divide between market access and HEOR teams can make the difference in moving your commercialization plans forward. This paper frames the evidence gap analysis story through “four areas of intersection.”

Almost half of Americans do not have confidence in the press.

Bernie Sanders and Joe Biden are the most well-known and well-liked of the Democratic presidential candidates.