Social Media


Polling Survey

In less than a week, 7% of Americans now say they have a Threads account

New Ipsos polling finds that more are willing to try the new social media app
Polling Survey

Over half of Americans with a Twitter account say they are likely to try Threads in the next few weeks

Many feel that Twitter is dominated by extreme and unpleasant people
Polling Survey

Threads shakes things up

Below are five charts documenting how Americans feel about Meta's new social media platform, Threads
Environment Publication

Ipsos Update – April 2023

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Media Measurement Publication

Short Form Videos: Tips for Brands & Advertisers

Listen in as we share new research insights exploring consumer usage and attitudes, as well as tips for brands on ways to grow engagement.
Social Media Event

Deal Breakers & Dating Apps: Trends Redefining Romance and Relationships

Join Ipsos’ Mallory Newall who will take part in a panel discussion that includes the Washington Post’s Christine Emba, Pew Research Center’s Juliana Horowitz, and Daniel Cox.
Social Listening Publication

Recession Anxiety and Consumer Perspectives in 2023

Listen in as our online community and social intelligence experts share up-to-the-minute consumer perspectives about the current state of the economy, and tips for brands.
Polling Survey

Americans are greatly concerned about social media’s impact on children

New Knight Foundation poll conducted by Ipsos also finds that there is less concern about censorship on social media
Social Listening Publication

New research: decoding internet fashion aesthetics

Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram