Social Media

Listen in as we share new research insights exploring consumer usage and attitudes, as well as tips for brands on ways to grow engagement.

Join Ipsos’ Mallory Newall who will take part in a panel discussion that includes the Washington Post’s Christine Emba, Pew Research Center’s Juliana Horowitz, and Daniel Cox.

Listen in as our online community and social intelligence experts share up-to-the-minute consumer perspectives about the current state of the economy, and tips for brands.

New Knight Foundation poll conducted by Ipsos also finds that there is less concern about censorship on social media

Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram

New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.

Our analysis shows a shift away from superficial, appearance-based definitions of wellness towards a more balanced approach that prioritizes mental health, mindfulness, and nutrition.

Online users want better control over how their personal data is collected, used and sold.

Knight/Ipsos poll finds most Americans feel that social media companies should restrict deceptive or misleading election information on their platforms