Social Media


Social Listening Publication

Social media users’ 2023 resolutions: health and finances first

New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
Well Being Publication

What Is Self-Care? Four Takeaways From Social Data

Our analysis shows a shift away from superficial, appearance-based definitions of wellness towards a more balanced approach that prioritizes mental health, mindfulness, and nutrition.
Society Survey

Internet users’ trust in the Internet has dropped significantly since 2019

Online users want better control over how their personal data is collected, used and sold.

Most Americans are worried people in their community might decide how to vote based on fake news, but few think they’ll be persuaded in the same way

Knight/Ipsos poll finds most Americans feel that social media companies should restrict deceptive or misleading election information on their platforms
Business Survey

Almost half of small and medium sized businesses globally plan to extend their online reach

Small and medium sized businesses around the world leverage social media and digital tools and see them as a fast and personal way to connect with their customers, according to a new survey from Ipsos.
Social Media Publication

Why is cryptocurrency still confusing?

Social data reveals what’s holding consumers back from embracing crypto
Social Media Event

[WEBINAR] When Social Met Surveys: A Conversation with Twitter’s Joe Rice

Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.
Consumers Publication

What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
Communities Publication

How humor can connect your ads with a Gen Z audience

Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.