Sports

Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds.

New Ipsos poll finds that support for sports gambling is mixed among all Americans, but bettors see it as a way to increase engagement in sports

Brazil and Germany are most widely expected to be the tournament’s finalists

A new Ipsos poll, conducted on behalf of The Shirley Povich Center for Sports Journalism and the Howard Center for Investigative Journalism at the University of Maryland, finds that 50 years after its establishment most parents and secondary school students know little about Title IX.

Baseball (along with sports and media generally) is changing.

Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI

With ratings high, brands can expect to get good value for their airtime spend on TV’s biggest day

COVID is not the only reason why this year’s games are different.

Interest in the winter games is cooler this year than in 2018; figure skating gets the gold as the event’s most popular sport.