Sports

Polling Survey

Most Americans say it is too expensive for the average American to attend a World Cup game

59% of Americans and 76% of World Cup viewers say the overall cost of attending a World Cup game is too expensive for the average American; few say it is affordable

06.01.26

Sports Survey

America’s pastime is changing

Baseball (along with sports and media generally) is changing.

04.08.22

Sports Publication

These 14 ads were all winners at the Super Bowl. Here's why.

Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI

02.14.22

Sports Survey

Americans are excited for the Super Bowl (and the ads) again

With ratings high, brands can expect to get good value for their airtime spend on TV’s biggest day

02.10.22

Sports Survey

Americans support a diplomatic boycott of the Winter Olympics

COVID is not the only reason why this year’s games are different.

02.04.22

Sports Survey

US and global public attitudes to the 2022 Beijing Winter Olympics

Interest in the winter games is cooler this year than in 2018; figure skating gets the gold as the event’s most popular sport.

02.02.22

Public opinion Survey

One week away from the opening ceremony, few Americans know when the Beijing Winter Olympics begins

New Ipsos poll also finds bipartisan consensus for U.S. diplomatic boycott.

01.28.22

Sports Survey

Sports

NFTs, digital media and gambling are increasingly influencing sports and how we will consume them in the future. We explore what this will mean for fans, brands and media.

11.16.21