Usage & Attitude


Usage & Attitude Publication

Sports betting is everywhere. How do Americans feel about it?

Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds.
Innovation Publication

Why charging logistics and infrastructure could be a game changer in making electric vehicles more accessible

Read insights that confirm that investing in EV infrastructure would encourage more people to go electric.
Consumers Publication

Why new electric vehicle tax credits could confuse and divide consumers

Auto dealers face a complicated task – and partisan divide – in explaining new electric vehicle incentives from the Inflation Reduction Act. Here’s how they can address the challenge.
Consumers Publication

Why are consumers still leery of autonomous driving technology?

Regardless of age, the industry is facing meaningful obstacles to the adoption of autonomous technology. Learn more about how to address misconceptions.
Consumers Publication

Features and technology driving interest in new automobiles

Revisit our recorded webinar to hear new research insights from our Mobility Navigator syndicated program focused on Autonomous Driving Tech.
Consumers Publication

Ignite Excitement: Insights to drive toward electrification

Revisit our recorded webinar to hear more about consumer interest for EVs, their advantages/drawbacks plus trended insights on how these have changed over the years.
Insights Publication

Harnessing the Power of Data

We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
Innovation Publication

Is your innovation research on its best behavior?

This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.

Hygiene and Cleanliness in the U.S.

Women more likely than men to be concerned about personal hygiene, especially as it relates to self-image