Sports

Ipsos Data Drops: What it took for ads to break through at the 2026 World Cup
Sports Survey

Ipsos Data Drops: What it took for ads to break through at the 2026 World Cup

Spain may have won the World Cup, but which brands won with fans? Ipsos data shows that the most effective ads moved beyond traditional “on the field” and “sports bar” settings and leveraged distinctive product iconography.
Among MLB fans, the Dodgers are slightly favored to win the World Series
Sports Survey

Among MLB fans, the Dodgers are slightly favored to win the World Series

As fall gets underway, we look at which baseball teams fans of the MLB feel will win the World Series.
Olympics
Work Life Balance Survey

Americans show signs of ambivalence about the Olympics

But are most looking forward to watching gymnastics and Simone Biles.
Tokyo Olympics
Public opinion Survey

Tokyo Olympics draw muted interest

U.S., world public split on whether Olympics should go ahead; Americans most excited about gymnastics, aquatics, and track and field
Baseball
Sports Survey

Majority of Americans believe MLB stadiums should allow fans, but with significant capacity limits

Widespread support for fans having to provide proof of vaccination or a negative COVID-19 test to enter stadium
Axios/Ipsos Hard Truths
Sports Survey

Views split on whether athletes should take a stand on political, social issues

Axios/Ipsos poll finds desire for athlete activism, and use of Native American-themed mascots, varies greatly by race and partisanship.
Basketball fan
COVID-19 Survey

College graduates are excited for March Madness. Others? Not so much.

Half of Americans with college degrees are as excited or more than they were for the last NCAA tournament, but many others are indifferent
TV
COVID-19 Publication

The Super Bowl still has our attention – especially with younger Americans

The pandemic has affected everything from ads to fans. Here’s what Americans are watching for at this year’s Super Bowl.
More suffering from under exercising, anxiety than other health concerns due to COVID-19: Poll
Coronavirus Survey

More suffering from under exercising, anxiety than other health concerns due to COVID-19: Poll

Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.
Image
Public opinion Survey

Quarter of Americans Likely to Attend a Sporting Game In Person Right Now

A new FiveThirtyEight/Ipsos poll shows that Americans would feel most comfortable attending a sporting game in person if there was a COVID-19 vaccine.
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