Sports


The economics of your wallet are most important to Americans

Americans rank inflation their most important economic issue, followed by gas prices and interest rates, according to new data from the Ipsos Consumer Tracker.

One in five Americans plan to bet on the Super Bowl in 2024

Three in four Americans plan to watch the Super Bowl in 2024, and one in five plan to bet on it, according to the Ipsos Consumer Tracker

Majority of parents would let their children play tackle football if they wanted to

New poll also finds a majority support various policies aimed at making tackle football safer for children
Sports Webinar

[WEBINAR] Sports (and Sports Fandom) in America

Join us for research insights into how the public approaches such a significant part of life with Mallory Newall, Jamie Stenziano, and Todd Hinckley.
Sports Publication

Sports in America: What we play, what we watch, what we agree on—and what we don’t

New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
Society Survey

Cornhole and bowling are the sports most Americans played last year

New Ipsos sports poll also finds that Americans view player safety and injuries as the main issue facing the sports world today, but they also want games to continue, within reason, after a player’s injury
Advertising Publication

Ipsos Creative Excellence Awards: Super Bowl LVII

Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.
Sports Webinar

[WEBINAR] Ipsos Creative Excellence Awards: Super Bowl LVII

Join Ipsos experts to learn from a more robust and nuanced picture of Super Bowl success.

Betting on sports betting growth

Below in five charts we explore the new frontier of legalized sports betting.