Sports


Sports Publication

Sports in America: What we play, what we watch, what we agree on—and what we don’t

New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
Society Survey

Cornhole and bowling are the sports most Americans played last year

New Ipsos sports poll also finds that Americans view player safety and injuries as the main issue facing the sports world today, but they also want games to continue, within reason, after a player’s injury
Advertising Publication

Ipsos Creative Excellence Awards: Super Bowl LVII

Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.
Sports Webinar

[WEBINAR] Ipsos Creative Excellence Awards: Super Bowl LVII

Join Ipsos experts to learn from a more robust and nuanced picture of Super Bowl success.

Betting on sports betting growth

Below in five charts we explore the new frontier of legalized sports betting.
Usage & Attitude Publication

Sports betting is everywhere. How do Americans feel about it?

Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds.
Society Survey

Sports gambling growth driven by small group of highly engaged sports fans

New Ipsos poll finds that support for sports gambling is mixed among all Americans, but bettors see it as a way to increase engagement in sports
Sports Survey

More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup

Brazil and Germany are most widely expected to be the tournament’s finalists
Sports Survey

Few parents and students know about Title IX and the protections it offers

A new Ipsos poll, conducted on behalf of The Shirley Povich Center for Sports Journalism and the Howard Center for Investigative Journalism at the University of Maryland, finds that 50 years after its establishment most parents and secondary school students know little about Title IX.