Sports

The majority of those who plan to follow the World Series predict that the Houston Astros will win

Three in five people across 29 countries say eating well is more important than being thin.

Ipsos repeats its unique contextual, biometric ranking

New Ipsos Global Advisor poll on attitudes toward the World Cup, across 28 countries

What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?

If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.

One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.

First real time biometric ranking of all commercials during the big game

Viewership in Mexico is Especially High, As Is Interest in the Sport of Soccer/Football in General