Technology

Image of woman shopping while holding a phone
Consumer Behavior Survey

Storage, privacy and a preference for brick-and-mortar are the biggest barriers for retail apps

For retailers trying to get people to download their apps, the top thing consumers want are discounts and deals, according to new data from the Ipsos Consumer Tracker.
An image showing that 24 percent of people interested in spatial computing
Technology Survey

Americans are not (yet) interested in spatial computing

One in four people are interested in spatial computing, Apple's name for the tech behind its new Vision Pro headset, according to new data from the Ipsos Consumer Tracker. And interest in virtual reality and cryptocurrency hasn't changed since 2022.
Apps for Business Growth
Business Survey

Google / Ipsos : Apps for Business Growth: How to Drive Profitability and Loyalty This Holiday Season and Beyond

Most retailers (78%) retailers surveyed agree that paid promotion methods reap benefits that organic methods alone cannot achieve.
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