Technology

How Trust Drives AI Adoption in Customer Experience
Customer Experience Publication

How Trust Drives AI Adoption in Customer Experience

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.
Woman staring at computer screen in frustration
Consumer Behavior Survey

People don’t trust AI tools, but use them anyway

Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
Woman holding an orange shopping bag
Consumer Behavior Survey

Are electronics the new luxury?

The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Chart showing that 76 percent of Americans say they need to have a smartphone, more than the number who said the same about a car or a laptop computer
Consumers Survey

We are getting less domestic and more tech focused

Americans say their smartphones are now more essential than their personal computer and as important as a car, according to the Ipsos Consumer Tracker
48% of Americans say that the use of AI is already decreasing privacy
Artificial Intelligence (AI) Survey

Why do we worry so much about AI?

Americans are more freaked out about AI than most of the rest of the world. The Ipsos Consumer Tracker offers some potential explanations.
35% of Americans say that AI-generated media is not “real art”
Artificial Intelligence (AI) Survey

There's a negative trend in words we use to describe AI creations

Americans' attitudes on AI art have soured since 2023, according to the Ipsos Consumer Tracker.
Where Americans stand on AI
Polling Survey

Where Americans stand on AI

Below are five charts on where Americans stand on AI and where public opinion on AI stands to change
Encouraging competition in the app store space
Technology Survey

Encouraging competition in the app store space

New Ipsos research funded by Meta finds low awareness of alternative app store options
Where Americans stand on generative AI
Polling Survey

Where Americans stand on generative AI

Below are five charts on the state of generative AI models and how the public feels when it comes to AI regulation
An image showing that 24 percent of people interested in spatial computing
Technology Survey

Americans are not (yet) interested in spatial computing

One in four people are interested in spatial computing, Apple's name for the tech behind its new Vision Pro headset, according to new data from the Ipsos Consumer Tracker. And interest in virtual reality and cryptocurrency hasn't changed since 2022.
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