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Image of woman shopping while holding a phone

Consumer Behavior Survey

Storage, privacy and a preference for brick-and-mortar are the biggest barriers for retail apps

For retailers trying to get people to download their apps, the top thing consumers want are discounts and deals, according to new data from the Ipsos Consumer Tracker.

03.16.26

Woman staring at computer screen in frustration

Consumer Behavior Survey

People don’t trust AI tools, but use them anyway

Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker

09.16.25

Consumer Behavior Survey

Are electronics the new luxury?

The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker

08.15.25

Chart showing that 76 percent of Americans say they need to have a smartphone, more than the number who said the same about a car or a laptop computer

Consumers Survey

We are getting less domestic and more tech focused

Americans say their smartphones are now more essential than their personal computer and as important as a car, according to the Ipsos Consumer Tracker

04.29.25

48% of Americans say that the use of AI is already decreasing privacy

Artificial Intelligence (AI) Survey

Why do we worry so much about AI?

Americans are more freaked out about AI than most of the rest of the world. The Ipsos Consumer Tracker offers some potential explanations.

03.14.25

35% of Americans say that AI-generated media is not “real art”

Artificial Intelligence (AI) Survey

There's a negative trend in words we use to describe AI creations

Americans' attitudes on AI art have soured since 2023, according to the Ipsos Consumer Tracker.

03.14.25

Polling Survey

Where Americans stand on AI

Below are five charts on where Americans stand on AI and where public opinion on AI stands to change

01.31.25

Artificial Intelligence (AI) Publication

Conversations with AI Part IV: AI-assisted knowledge libraries and curation

How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.

08.19.24