Television

A Majority Trust Public Television to Provide Educational Programming and Emergency Alerts and Notifications

Findings of Ipsos/Google Advertising Attention Research Experiment

Clifford Young, President, US, Ipsos Public Affairs and Julia Clark, Senior Vice President, US, Ipsos Public Affairs, have appeared on the Diane Rehm Show, Fox5 News and more to discuss the 2016 election.

This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley.

At Ipsos, we have done a vast amount of research on the topic of Influencers and TV.

With there now existing many different ways to watch TV other than the traditional `live' or DVR formats, there is a lot of interest in the impact of these new formats upon viewing.

Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.

by Gavin Bridge

The rise of the Cord Cutter is a recent phenomenon that has the TV industry abuzz about its possible implications on the existing business model.