Trends & Prospective


Most (72%) Global Citizens Plan to Watch Olympics, Especially Track and Field (20%) and Soccer (20%)

Technology is Evolving How We Watch: 23% Will Watch Online, 10% On Their Mobile Phones or Tablets

Many Americans Get Early Start on their Summer Vacation, as Vacation Deficit Shrinks Across the Country

Nearly Half (47%) of Americans Turning to Social Network Sites for their Summer Travel Inspiration

Eight in Ten See Cookouts as a Great Way to Spend Quality Time with Family and Friends

Yet It Can Be Difficult to Juggle Preparing the Meal and Socializing, and Timing Everything Right

Gift Cards Are Moms' Most Desired Mother's Day Gift, and the Present that Their Family Members Are Most Likely to Get Them

Yet Over One Quarter of Moms Aren't Expecting any Gifts; Likewise, Many Adults Aren't Buying a Present for the Moms in Their Lives

While Six in Ten (64%) Global Citizens Say They Need to Live Better, Most (81%) Wish They Had a Recipe To Do So

Seven in Ten (73%) Think Living Better Needs a Plan, Three in Ten (27%) Say Life Isn't Something You Can Plan

Global Citizens in Relationships Are Looking to Their Partners for Happiness

63% of Those Who Are Married or in Domestic Partnerships Say their Spouse Brings Them Greatest Happiness

Internet Gambling goes `Wire'-less in U.S., Meeting with Perception

New Department of Justice Interpretation of 1961 Wire Act in Line with Growing Acceptance of Internet Gambling

Eight in Ten Parents Like to Be Prepared for the Holiday Shopping Season

However, Half Say that They Have Done Holiday Shopping at the Last Minute