Trends & Prospective

As compared to last year, more Thanksgiving travelers stay with friends and family instead of
hotels (22%), drive instead of fly (17%), and take shorter trips (14%)

Two In Three (66%) Parents with Kids in the Home Get 6 Hours or Less of Sleep, With 17% Getting Less than 5 Hours

When gathered for Thanksgiving festivities, six in ten (56%) Americans say someone typically nods off

Leisure travel shows tepid growth while business travelers are more likely to run hot or
cold

Space and Seating Capacity Is More Likely to Be Important to Younger Women and Moms

Leisure and Media Habits of 18-34 Year-olds Highlight Cultural Similarities, Differences of U.S. and Canada

Other Major Grievances Pertain to Salesperson's Trustworthiness and Price's Fairness

Lifestyles and Values among 18-34 Year-olds Differ When Crossing the 49th Parallel

Few Pamper their Dogs with Luxury Goods and Services