Trends & Prospective

Market Essentials: Did You Know?
Customer Insights Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
Trends & Prospective Survey

Santa's Not Getting Much Sleep This Holiday Season
As One Half (49%) of Americans Get 6 Hours or Less of Sleep The Night Before Gifts are Exchanged

Two In Three (66%) Parents with Kids in the Home Get 6 Hours or Less of Sleep, With 17% Getting Less than 5 Hours
Trends & Prospective Survey

Food, Family, Football...and Naps!

When gathered for Thanksgiving festivities, six in ten (56%) Americans say someone typically nods off
Trends & Prospective Survey

US Consumer Travel Intentions

Leisure travel shows tepid growth while business travelers are more likely to run hot or
cold
Trends & Prospective Survey

Price and Reliability are the Top Factors Women Consider When Choosing a Car

Space and Seating Capacity Is More Likely to Be Important to Younger Women and Moms
Trends & Prospective Survey

A Check-up on the Habits and Values of North America's Young Adults (Part 2)

Leisure and Media Habits of 18-34 Year-olds Highlight Cultural Similarities, Differences of U.S. and Canada
Trends & Prospective Survey

Women Are Most Likely to Report that What Was Most Lacking in their Last Car Buying Experience Was a Quick and Easy Transaction and a Fair Trade-in Value

Other Major Grievances Pertain to Salesperson's Trustworthiness and Price's Fairness
Trends & Prospective Survey

A Check-up on the Habits and Values of North America's Young Adults (Part 1)

Lifestyles and Values among 18-34 Year-olds Differ When Crossing the 49th Parallel
Trends & Prospective Survey

Most Dog Owners Say They Indulge Their Pups with Simple Pleasures like Treats, Belly Rubs and Walks

Few Pamper their Dogs with Luxury Goods and Services
Trends & Prospective Survey

Many Americans Suffering From Vacation Deficit

Nearly One Quarter (23%) Of Those Who Say a Vacation is Important Aren't Confident They'll Take One This Year
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