Trends & Prospective


Public opinion Publication

What even is vice anymore?

In this edition of WTF Vice, Oscar reminds us to keep an eye toward the future, while thinking about how to capitalize on society’s constant evolution. His vice: Belvedere and soda.
Drugs Publication

Will CBD be cannabis’ biggest high?

Jessica Schneider talks about the rampant innovation and growing demand for CBD-infused products. Her vices: wine, chocolate-covered cherries, and murder documentaries, preferably all at once.
Millennials Publication

The Millennial-ization of premium spirits

Michael Baer takes us through Millennial and iGen trends in luxury beverages. His vice: Manhattans, perfect and up.
Drugs Survey

Americans Most Open to Legalizing, Trying Cannabis

Ahead of 4/20 Day, Ipsos offers new data on the future of “vices”
Consumption Publication

Cooking? It’s about more than convenience

The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.

Understanding the Perspectives of Young People Around the World

A new Ipsos study for the Bill & Melinda Gates Foundation’s Goalkeepers campaign highlights key differences on optimism, attitudes to the UN’s Sustainable Development Goals (SDGs), and what people around the world want their leaders to focus on.
Package Testing Publication

Five packaging design trends that make you want to buy

Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.

[WEBINAR] Tackle Retail Disruption with Faster Speed to Insight

Join Ipsos’ Alison Chaltas who will share her thoughts on emerging trends and insights impacting the retail industry.

[WEBINAR] Tackle FinServ Disruption with Faster Speed to Insight

Join Ipsos’ Tony Smith who will share his thoughts on the latest disruptive trends facing the Financial Services industry.