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  Consumer Behavior Survey

  The original 'Star Wars' films are the best, say American fans

  The original "Star Wars" movies are the most popular among Americans, but younger adults also like the more recent films, according to the Ipsos Consumer Tracker

  09.16.26
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  Consumer Behavior Survey

  Water and energy usage are what worry us most about data centers

  Two in three Americans are concerned about data center construction, according to new polling from the Ipsos Consumer Tracker

  09.16.26
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  Consumer Behavior Survey

  Americans are concerned about nearly every aspect of electronic privacy

  A majority of Americans are very or somewhat concerned about every kind of privacy we asked about, according to new polling from the Ipsos Consumer Tracker

  09.16.26
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  Consumer Behavior Survey

  Almost all younger people are trying to limit their screen time

  Nearly all young adults (91%) are doing something to reduce screen time, according to new polling from the Ipsos Consumer Tracker

  09.16.26
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  Consumer Behavior Survey

  Food illnesses are leading two in three Americans to change buying behavior

  One in three Americans said they bought less produce at the grocer this summer during the cyclospora outbreak, according to the Ipsos Consumer Tracker

  09.16.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  Americans still trust humans more than AI

  Americans are mostly likely to trust humans getting an AI assist when it comes to low-risk and often creative tasks like making movies or advertising content, or tasks we often like to offload like analyzing business data, according to new data from the Ipsos Consumer Tracker

  09.16.26
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  Consumer Behavior Survey

  Americans want customer interactions to be human, not AI

  People strongly prefer having humans actually make food at a restaurant instead of robots, according to new polling from the Ipsos Consumer Tracker

  09.16.26
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  Consumer Behavior Survey

  Americans show we care by… texting

  Two in three Americans have shown someone they cared in the last three months by sending a text, according to new polling from the Ipsos Consumer Tracker

  09.16.26
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  Consumer Behavior Survey

  Most Americans aren’t thinking about climate’s impact on their wallet… yet

  Only 39% of Americans think about what climate change is costing them, according to new polling from the Ipsos Consumer Tracker

  09.16.26
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  Consumer Behavior Survey

  Ipsos Consumer Tracker

  Nearly seven in ten Americans express concern about the growth of AI data center construction

  09.15.26
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  Consumer Behavior Publication

  The occasion trap — and how CPG brands can escape it

  How real growth comes from intentionally expanding your brand’s occasion network

  09.15.26