Insights Hub

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  Polling Survey

  A last-minute study guide to understand the 2026 midterms

  Below are the trends you need to know heading into the 2026 midterms.

  10.30.26
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  Brands Publication

  Context Changes Everything

  Because context shapes brand choice, it should shape brand measurement too.

  10.30.26
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  Consumers Events replay

  [WEBINAR] State of the Nation: Heading into the Holiday Season

  We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviors are changing as consumers balance value, confidence, and spending priorities.

  10.29.26
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  Politics Survey

  President Trump Approval Rating

  Data from the October Reuters/Ipsos Core Political conducted October 22-26 reveals that, roughly a week out of the 2026 midterm elections, Americans continue to identify the economy as the top issue facing the nation.

  10.29.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  10.28.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Polling Survey

  Two in three Americans plan holiday cutbacks amid economic concerns

  New Ipsos poll conducted on behalf of Thrivent explores how Americans are responding to inflation and economic uncertainty this holiday season

  10.28.26
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  10.28.26
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  Society Survey

  Retail and Shopping: Essential data and insights

  From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.

  10.28.26
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  Polling Survey

  Italian businesses believe businesses that fail to adopt AI risk falling behind competitors, want practical support to use AI

  Findings of an Ipsos poll of 500 small- and medium-sized Italian business owners and employees

  10.28.26
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  Foresight Publication

  What the Future: Shopping

  Read how AI, evolving ideas of value, and a return to stores are reshaping commerce.

  10.27.26
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  Polling Survey

  New Survey Shows Risepoint-Supported Programs Continue To Deliver Value for Graduates

  Findings of Ipsos/Risepoint ROI Survey

  10.27.26