Distruption in the agriculture ecosystem. Ipsos' second publication on commercial drones is developed in partnership with DJI Agriculture. Together with case studies and industry perspectives from DJI, this publication is a comprehensive review of the agriculture drones market and future outlook in China - covering current agriculture landscape, manufacturing and commercial drone usage, subsidy programs, user adoption attractiveness, new business models, challenges, and future developments of this technology in China.
The adoption of drones in China’s agricultural sector for crop protection, spraying, monitoring, and risk mitigation is growing at a rapid pace. The number of agriculture drones is estimated to have doubled between 2016 and 2017, reaching 13,000 aircrafts. As of 2018, drones for agriculture is estimated to make up between 12% and 17% of the commercial drone market in China. As the world leading manufacturer of civilian drones, drone technology is readily available in China, and current adoption levels only document the early stages of exponential growth in this market.
China's Agriculture Drone Revolution: Disruption in the Agriculture Ecosystem by Ipsos published with our partner DJI Agriculture prospects capabilities and applications of agriculture drone technology; the costs and subsidy program for aircrafts, new business services (renting and leasing) of agriculture drones, and the constraints to the eruptive adoption of this technology in China.
It follows our publication “Commercial Drone Adoption in Agribusiness – Disruption and Opportunities”, released in September 2017 by Ipsos. Whereas our earlier work examined the value propositions, manufacturing landscape, levels of adoption and adoption models of drone technologies by leading adopters and countries in Asia, our second publication in this series explores one of the most dynamic and intriguing markets for the development and adoption of commercial drones, with a focus on the current market landscape, impact and implications to stakeholders in China’s crop farming sector, and to players in the domestic drone industry.
With real customer case studies provided by DJI Agriculture, this paper illustrates the economic and productivity offerings drones can contribute as a future asset to China's agriculture sector, and provide a roadmap for a new generation of emerging agriculture drone adopters.