Join Ipsos’ Meghann Jones at a two-day business conference aimed to demonstrate how sustainable innovation can produce a positive impact on the environment AND the bottom line. Topics to include practical steps for business to act on climate and waste reduction targets, whilst shifting the sustainability mindset from risk to opportunity.
On the Agenda (November 21):
Brand expectations from the next generation of consumers and the changing face of activism
09:00 - 09:20 - November 21
Greta Thunberg, David Attenborough, Extinction Rebellion, even Donald Trump – they are all making headlines and raising the profile (albeit sometimes inadvertently) of the most significant environmental challenges of our time. But how far will the good will and sentiment that’s been created translate to consumer action and behaviour change? Will the next generation of consumers really be as green as advertised?
In this session, we will present the findings of a recent co-authored report by Innovation Forum and Ipsos looking into consumer behaviour and attitudes towards sustainability. We’ll also ask business leaders to detail how they are preparing for a fundamental shift in consumer demand and expectations.
Speaker: Meghann Jones (Ipsos)
Farmers track - Women’s empowerment at farm-level: the SDG mandate is clear, now what are the performance expectations and measurements/targets?
10:30 - 10:30 - November 21
- What are the measurement indicators of progress?
- How can business effectively leverage the untapped potential to further women’s empowerment in supply chains
- What is needed to develop these initiatives at scale and to create an integrated and holistic approach
Speakers: Caroline Ashley (Oxfam), Michiel Hendriksz (Farmstrong Foundation) and Meghann Jones (Ipsos)
For more conference and registration details, please click here.
Meghann Jones, Global Affairs, US
[WEBINAR] Sustainability currency: Measuring receptitivy
April 22 - With 85% of S&P 500 companies now disclosing their ESG status, most corporations know they need to focus on ways to operate in a more sustainable manner, whether it be reducing their carbon footprint or overhauling their entire supply chain.
KEYS: STANDING OUT FROM THE CROWD, Making Your Mark in the Moments That Matter [Webinar recording]
This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter. Our experts will be sharing our latest analysis of how consumers react in different contexts - and reflecting on the implications.