Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.
June’s data of Pulso Brasil captured the full plea bargainning impact of JBS’s businessman -Joesley Batista - on the public. The scenario of hopelessness continues to increase - 95% of Brazilians believe that the country is in the wrong direction.
The average global economic assessment of national economies surveyed in 26 countries remains unchanged with 45% of global citizens rating their national economies as ‘good’.
The last year has seen opinion and election polling subjected to both criticism and praise. Here we review the evidence, looking particularly at recent experiences in the US, UK, France and the Netherlands.
Ipsos has released 2017’s Most Influential Brands study. Polling 2000 Australians, it looks at key drivers that define ‘influence’ and five complementary factors that impact it.
