In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems have changed for this consumer segment.
The data indicates a shifting in eras for the American position in the world. The Obama administration was seen by many in global community as a president looking outward from our borders; while President Trump won the election by looking inwards and reinforcing the borders. Though it is clear that the public thinks this era might be short lived, with 1/3 believing Trump will be impeached in 2017.
Some say the best way to predict the future is to create the future. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we fast forward 13 years to examine ways our lives may differ in the year 2030.
The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for January,2017 is down 1.2 percentage points over last month.
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
