Insights Hub

Global Opinion Polls

Read More
Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

Read more
Unlock Brand Success

Unlock Brand Success

Read More

All content

  • European Union Publication

    Perils of Perception 2015

    This issue – The Perils of Perception – explores the challenges in associated with measuring and understanding the way people think and act.
  • Healthcare Publication

    Why Is It Such a Challenge to Treat PAH?

    Pulmonary Arterial Hypertension (PAH) is a life-threatening, degenerative disease that severely compromises the function of both the pulmonary (lung) and cardiovascular (heart) systems. Despite current treatment options in PAH offering improvements in symptom control and quality of life factors, there continue to be significant challenges that compromise the effective management of this progressive and debilitating condition.
  • Mobile Survey Publication

    4 Common Myths About Mobile Respondents

    Breaking the misconceptions and myths about mobile respondents. We identified 4 common myths the average market researcher believes to be true about mobile respondents.
  • Millennials Publication

    The 5 Truths That Define Millennials

    It seems hard to get away from the word ‘Millennial’ these days.
    Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research.
  • Family Publication

    China Pulse - June 2015

    China’s Economy Showed Steady Growth In the First Quarter of 2015 with 7% YOY Growth; Total RSCG went up by 10.0% in April.
  • Preference Center

    Manage your communication preferences from Ipsos

    Update
  • Economic Pulse Publication

    The Economic Pulse of the World - June 2015

    The national economic assessment average improves one point since last sounding, as four in 10 (41%) global citizens rate their national economies as “good”.
  • CSR Publication

    Designing Authentic, Credible, and Effective Corporate Social Programs

    Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom to innovate outside of bureaucratic structures. Some would argue that beyond an ability to do good, corporations have a responsibility to do good.
  • Affluent Survey Publication

    20 Years Of Change Among Europe’s Affluent Consumers

    This year Ipsos celebrates 20 years of the European Media and Marketing Survey (EMS), or as it is called now, The Ipsos Affluent Survey Europe. 20 years of tracking the Affluent, with their disposable income and whom are disproportionately important to most marketers of products and services.
  • Economic Pulse Publication

    The Economic Pulse of the World - May 2015

    After gaining two points last sounding, the national economic assessment is down one point this month with four in 10 (41%) global citizens rating their national economies as good. For a third month in a row there is  no change in the local economic assessment; and the future local assessment is holding steady for a second straight month.
  • Automotive Publication

    Commercial vehicle lubricant market in Indonesia

    The continued steady growth of the truck population over the past several years reflects Indonesia's growing economic activity, where trucks are generally being stretched in their usage to obtain maximum value from them.
  • Behavioural Economics Publication

    Beyond the Price Tag

    When behavioural economics helps understanding the impact of psychological costs in purchase decisions.